Privacy Policy

SearchCraft Digital Marketing LLC (“SearchCraft,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit home-services-digital.com (the “Site”) or otherwise interact with us.

By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

01 Information We Collect

Information you provide directly

When you request a free audit, contact us, or otherwise fill out a form on the Site, we may collect:

• Full name
• Email address
• Phone number
• Company name
• Website URL (optional)
• Any other information you choose to include in a message to us

Information collected automatically

When you visit the Site, we and our service providers may automatically collect:

• IP address and approximate location
• Browser type and device information
• Pages viewed, time on site, and referring URLs
• Cookies and similar tracking technologies (see Section 3)
• Call data if you contact us through a tracked phone number (e.g., call duration, caller number), via our call tracking provider

Information from third parties

We may receive information about you from advertising and analytics partners (e.g., Google, Meta, TikTok, Microsoft) in connection with ad performance and audience measurement, as described below.

02 How We Use Your Information

We use the information we collect to:

• Respond to audit requests and inquiries
• Provide, operate, and improve our SEO, advertising, and marketing services
• Communicate with you about our services
• Measure and improve the performance of our website and ad campaigns
• Personalize and deliver advertising, including retargeting ads
• Comply with legal obligations and protect our legal rights

We do not sell your personal information for money, and we do not share it with third parties for their own independent marketing purposes.

03 Cookies & Tracking Technologies

The Site uses cookies, pixels, and similar technologies through the following tools:

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

04 How We Disclose Information

We may disclose your information to:

• Service providers who perform functions on our behalf (e.g., hosting, email delivery, call tracking, CRM tools) and are contractually obligated to protect your data
• Advertising and analytics platforms (Google, Meta, TikTok, Microsoft) for the purposes described in Section 3
• Legal and safety purposes, if required by law, subpoena, or to protect the rights, property, or safety of SearchCraft, our clients, or others
• In connection with a business transfer, such as a merger, acquisition, or sale of assets

We do not sell personal information to data brokers or third parties for monetary compensation.

05 Your Privacy Rights

California residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Delete personal information we’ve collected (subject to certain exceptions)
• Correct inaccurate personal information
• Opt out of the “sharing” of your personal information for cross-context behavioral advertising (see Section 3)
• Non-discrimination for exercising your privacy rights

To exercise these rights, contact us using the information in Section 10. We will verify your request before fulfilling it.

All U.S. visitors

Regardless of location, you may contact us at any time to ask what information we hold about you or to request that it be deleted, and we will make reasonable efforts to honor that request.

06 Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions are generally retained for the duration of a prospective or active client relationship, plus a reasonable period afterward for record-keeping.

07 Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

08 Children’s Privacy

The Site is not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

09 Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.

10 Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.